Food Advertisements

Posted March 28, 2016 by Jill Silverberg

When you are writing a thesis about food, it is almost inevitable that you are going to encounter some pretty interesting examples of food culture. Thus far in my study of American food culture from the 1950s to the early 1990s, I’ve encountered fan letters to Irma Rombauer and Marion Rombauer-Becker the mother-daughter duo behind the Joy of Cooking. Their cookbooks promote a vast array of recipes that utilize ingredients that range from diced vegetables to box Jell-o mixed. By far my favorite thing that I’ve had to analyze in the name of academia is food advertisements from magazines such as Good Housekeeping, Family Circle, and Better Homes & Gardens from the 1950s. These advertisements, which are very much products of their time, offer insight into consumer and food trends from the decade. For my paper, I am analyzing these advertisements as a means of understanding how the food and consumer industry promoted the gendering of the kitchen and the position of the home cook.